What is Data Visualization? Data has become one of the most valuable commodities businesses possess and is used in almost every task imaginable. However, whether you’re collecting data on traffic throughput or customer conversions, it can be hard to see what is happening if you just have a large amount of raw data. Data Visualization seeks to make sense of the numbers by presenting your data in an easily understandable form, such as charts, graphs and so on. By using visual solutions to assess data, you can often see patterns or trends that would be difficult or impossible to see from the raw numbers, making data visualization an essential tool in sales and marketing, scientific analysis and host of other industries too. Data Visualization in Practice While the concept of data visualization is clear, it is much easier to see why it matters by looking at an example of the technique in practice. You’ve probably seen a presentation that used pie charts or a graph to illustrate some point, that is visual data in practice. One of the best examples though, is found in the telematics industry. AutoPi data visualization is a tool in the AutoPi ecosystem that takes the collected vehicle data from an individual vehicle, or an entire fleet of vehicles, and presents it in visual form. Because an AutoPi device collects significant amounts of data about each vehicle in use, including location, speed, fuel consumption, engine health, even detailed data such as braking force, aggressive cornering and so on, just looking at the numbers generated means very little. However, AutoPi data visualization presents everything in a single, clear, easily understood dashboard, providing at-a-glance information about each vehicles condition, location and how it is being driven. This allows us to make more informed choices when it comes to vehicle management, such as maintenance schedules and even subsequent vehicle purchase decisions. Dashboard Data Visualization Like AutoPi, many systems use data visualization dashboards for ease of use and fast, accurate interpretation of data. If your business uses a CRM, you will access all that collected data via a single dashboard, and it’s a similar story for finance, manufacturing and pretty much any other scenario where you need to use large volumes of data. Dashboards make it easy to leverage the power of your data, but they do need to be clear and simple, otherwise you lose the benefits. If you are still trying to decipher lots of data, the dashboard is not doing its job properly. By providing one interface to easily access and understand all your data, a data visualization dashboard empowers decision makers, and allows businesses to make the most of every opportunity. Conclusion The more reliant on large volumes of data we become, the more important data visualization tools are to business success. By allowing data users to see what the data represents in a more intuitive way, data visualization is the key to getting the most out of the information your business collects about everything it does.
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